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Social Media Monitoring

  • Issues management is also nothing new for Cindy Droog ( @cindydroog ), APR, senior public relations specialist in Corporate Communications at Amway @Amway ) a Dow Jones client using its services to field an ongoing reputation study in 19 markets per quarter.
  • M is for media monitoring (Factiva tradition), A for analysis (Dow Jones Insight, listening platform covers social media research and analysis), d for discover (research-on-demand services for issue discovery) and E for engagement via internal communications (a newsletter publishing platform called Editorial Workbench) and external communications (Dow Jones Media Relations Manager, a news-enabled media contact database).
  • 4:39 Reputation management forms the core of Dow Jones’ value to its client Amway, which uses the Dow Jones product suite to run a reputation study based on real-time conversations in Russia, China, Japan and Germany.
  • 20:23 Social media analysis tools enable Dow Jones’ clients to reduce signal-to-noise ratios in client monitoring efforts.
  • 23:58 Social media monitoring and analytics are only useful in real time, which makes latency of information a serious challenge for companies like Dow Jones.

by Eric Schwartzman

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