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SEO Training

  • 8:55 – Search Engine Land editor-in-chief Danny Sullivan on what his favorite tool is for measuring inbound links that are coming in.
  • 20:11 – Search Engine Land editor-in-chief Danny Sullivan on what opportunities press releases sent over a newswire provides to companies that want to get news information about their products, brands, and services out there, on whether a certain format is necessary, on why he thinks the real opportuity oif press release SEO is not necessarily SEO for PR.
  • 22:17 – Search Engine Land editor-in-chief Danny Sullivan talks about why he doesn’t use tools for benchmarking site rank and what he advises people doing SEO for PR to measure instead.
  • 24:15 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks external key words or ad words tool are good indicators of clusters or themes and on whether or not he thinks these clusters are indicative of the types of words that would figure into Latent Semantic Indexing 26:18 – Search Engine Land Editor-in-chief Danny Sullivan on whether or not he is concerned about the potential loss of investigative journalism, on the newspaper industry business models, on what he thinks the newspaper industry is wasting time on, and on what he thinks makes the online industry unique.
  • SEO is the subject of this audio resource with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools.3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is and what it covers.

by Eric Schwartzman

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