Speed up your a/b tests by doing it right from the start.
Optimization and a/b testing is at the heart of learning fast.
We start with the basics, then cover the 8 steps of running a solid a/b test.
Next we dive deep into the statistics behind hypothesis testing.
In the long-run you will save your organization headaches by setting up tests correctly and analyzing them with the right statistical rigour.
standard error of the mean How to choose what statistical test to run