LinkedIn Training from the B2B social media expert & best-selling author of "Social Marketing to the Business Customer."
The SAP Community Network -- a B2B social networking initiative nearly 2,000,000 members strong and growing at a monthly pace of 30,000 new members spanning 200 countries and territories worldwide -- has been recognized by the Altimeter Group and SiteIQ as one of the most successful business-to-business social networking sites in the world.
15:35 -- Deepening business relationships through Twitter, Facebook, Flickr and B2B social networks as adjunct to a core, branded, B2B social networking site.
44:41 -- The relationship between a B2B social networking site community manager's willingness to reveal at least some aspects of their personal lives with their business colleagues, their effectiveness at shepherding conversations within a social networking B2B environment and why imperfections and human flaws are essential to driving conversations.
45:39 -- The use of Facebook, Twitter and object-oriented social networking sites to deepen personal relationships, which are sustained primarily in a branded, B2B social networking environment.
47:06 -- The relationship between user ratings and product sales within a B2B social networking site, why perfect ratings are not usually good for sales and how low ratings can be used to improve product performance.