Learn how to design business and marketing activities to engage customers through relationships instead of one-off sales.
Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.
This free online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.
As well as analysing how organisations implement relationship marketing, the course will encourage you to apply its ideas to your own role even if you have little or no direct contact with customers.
It is one of eight from The Open University, designed to help you gain fundamental business and financial skills, including communication, networking, relationship building, project management, personal financial planning and management, investment and financial services.
Business and Finance Fundamentals: eight courses; holders of FutureLearn Certificates of Achievement for all eight courses can earn 30 UK credits towards The Open University Business School’s BA in Business Management by passing a linked Open University assessment module (requiring separate OU registration and fee).